A decade ago, in the heart of Perth, the seed for Loaded was planted. As a passionate powerlifter, I struggled to find a convenient way to purchase the gear I needed in Australia. The journey to transform this simple idea into a reality was filled with challenges, but ultimately, the results have been incredibly rewarding.

Today, we stand proud as Australia's premier online destination for powerlifting and strength sports enthusiasts.

Witnessing our logo on cartons in our warehouse, or spotting someone in the gym wearing our custom-designed sleeves and belts, still has the power to astonish and humble us.

Throughout the years, we've faced a steep learning curve. Although we initially intended to start small and grow gradually, recent years have pushed us to adapt and expand more quickly than anticipated. We're grateful for the opportunities that have come our way.

At Loaded, we live by two core principles: honesty and transparency. We treat our customers the way we'd want to be treated as fellow lifters. Our team is always ready to address any inquiries you might have.

Comprised of dedicated lifters, our team is based in Perth. We design all our own equipment and operate out of a 1000 sqm commercial facility at 19 Millrose Dr Malaga WA 6090. Our entire staff, including online chat support, is based right here in Australia.

We're constantly growing and searching for like-minded individuals who share our passion. What sets us apart is our commitment to rigorously testing our products and providing informed opinions on their merits.

As a company, we approach every aspect of our business with an engineering mindset, carefully considering all factors when developing new products, managing inventory, and ensuring efficient logistics for the best possible customer experience.

Throughout the ups and downs, the sacrifices, and the long nights spent working on this dream, we've never wavered in our belief that Loaded would succeed. We are deeply grateful for your support and the opportunity to be part of your lifting journey. With so many options available, it's an honor to be your chosen partner in strength sports.

From the bottom of our hearts, thank you for your time, patronage, and trust in us. We'll always be dedicated to the powerlifting and strength sports community, understanding that life is a marathon, not a sprint. As long as you keep lifting, you can't lose.

With appreciation,

James Plumb